Captain Thinking: Elevated Thinking. Grounded Decisions.
A Nation in Need of Better Thinking
The UK is facing a crisis not just of education, but of thought. In every corner of society, from classrooms and boardrooms to family WhatsApp groups and polling booths. Critical thinking is under pressure. Misinformation spreads faster than facts. Decisions are driven by emotion over evidence. Division replaces dialogue.
Captain Thinking is here to change that.
Led by experienced Airline captains with real-world decision-making expertise, and driven by a deep commitment to social good, Captain Thinking aims to rebuild the UK’s thinking culture from the ground up, starting with children and growing through families, schools, and workplaces.
This is more than a business. It’s a mission.
What We’re Building And Why It Matters
Captain Thinking offers:
- The Captain Thinking Learning Academy App: interactive, scenario-based learning that helps children and adults learn to think critically, ethically, and collaboratively.
- CPD-accredited teacher training and school programmes: empowering educators to embed thinking skills across the curriculum.
- Parent toolkits and home activities to create strong thinking cultures at home.
- Safeguarding, resilience, and media literacy training: to help schools, carers, and communities navigate modern risks with clarity and confidence.
- A wide-reaching campaign to make better thinking a public norm, not just a private privilege.
We are not teaching what to think , we are helping people learn how to think.
Not Just for the Privileged Few
We understand the possibility of being seen as “just another expert with access.” Many will question whether Captain Thinking represents them, or only the already empowered.
Here’s our promise:
- We are building access-first.
Every school programme comes with scalable, tiered options. Some will be free, some subsidised, and some premium. Accessible to everyone. Since sustainability matters, we will expand our mission by ensuring high quality content through some paid-for content.
- We will reinvest into underserved areas.
A portion of all profits will support free access in low-income schools, PRUs (Pupil Referral Units), and youth services. When others sell to schools, we partner with them.
- We don’t preach from the top down.
This isn’t about elites teaching the rest. It’s about shared tools to help everyone make better decisions, ask better questions, and take back control of our lives.
- We don’t shy away from hard truths.
Our materials explore inequality, media bias, coercive power structures, and more, not as ideology, but as real-world case studies children and adults must learn to navigate critically.
- We create pathways, not hierarchies.
Captain Thinking isn’t just for children in school, it's for parents, carers, teachers, jobseekers, retirees, and anyone trying to make sense of a fast-changing world.
Our Ethos: Grounded in Reality, Elevated by Values
Our Ethos: Grounded in Reality, Elevated by Values
As a commercial venture, we must grow. But growth will not come at the expense of trust.
We are proud to charge for high-quality services because excellence requires investment, but we will never:
- Exploit schools.
- Lock critical skills behind impossible paywalls.
- Make success feel unattainable to those with fewer advantages.
Instead, we will:
- Listen more than we talk.
- Collaborate with existing community structures, from PTAs to local charities.
- Elevate those already doing great work by offering them tools, training, or reach.
Why This Matters Now
Our Ethos: Grounded in Reality, Elevated by Values
Why This Matters Now
- The next generation is growing up surrounded by manipulative algorithms, pressure from social media, and increasingly polarised discourse (public conversations that are deeply divided, with people taking extreme or opposing positions).
- Teachers are overworked, under-supported, and crying out for practical, relevant tools to help students make better decisions.
- Parents are navigating a world they no longer fully understand, desperate to protect and prepare their children.
- Employers are begging for a workforce that can solve problems, not just follow procedures.
Captain Thinking answers all of this, not with lectures, but with tools. Not with noise, but with clarity.
Why Us? Why Now?
Our Ethos: Grounded in Reality, Elevated by Values
Why This Matters Now
We aren't career academics or corporate marketers. We are airline captains, a job that demands daily critical thinking, responsibility for lives, and calm under pressure.
We bring:
- The discipline of aviation
- The empathy of being parents (and grandparents) of school-aged children
- The insights of those trusted with real-world safety
- And the humility of those who know they’re not always right
This isn’t just a business. It’s a contribution to a better UK.
The Ask: Let’s Build This Together
The Ask: Let’s Build This Together
The Ask: Let’s Build This Together
We expect to meet resistance. Some will want everything for free. Some will suspect our motives. Some will say, “That’s fine for you, but I could never...”
To them, we say:
- You can. Clear Thinking is not a luxury. It’s for us all.
- We’re here. Captain Thinking isn’t some faceless brand. It’s people helping people.
- Let’s build it together. We’re looking for school partners, community champions, educators, carers, and everyday thinkers who believe (just as we do) that we can do better, and will.
A Brand That Stands
The Ask: Let’s Build This Together
The Ask: Let’s Build This Together
Captain Thinking will be:
- Academically sound
- Technologically modern
- Emotionally intelligent
- Socially responsive
- And unapologetically useful
When we succeed, it won’t be because we had the loudest marketing. It’ll be because we helped someone - thousands of someone's, make one better decision at a time.
Captain Thinking: The Ecosystem Explained Simply
Captain Thinking is a learning and training system designed to teach critical thinking skills in a fun, practical, and engaging way, starting from primary school children all the way up to professional pilots and adults.
Here's how the ecosystem works:
Educational Courses for Schools
- We provide ready-to-use lesson plans, videos, and interactive activities that help teachers teach critical thinking to children.
- It fits into subjects like PSHE, literacy, and citizenship.
After-School Clubs & Training
- We run or support critical thinking clubs - fun sessions where children learn how to question, reason, and problem-solve through games and real-world scenarios.
Captain Thinking Learning Academy App
- A digital platform where students learn interactively through decision-based games, and teachers track progress.
CPD & Teacher Training
- We will offer CPD-accredited training for teachers, helping them build their own critical thinking skills and apply it in the classroom.
Adult and Professional Thinking Courses
- Tailored training for professionals like pilots, healthcare workers, and business teams focused on improving decisions under pressure.
Community & Partnerships
- We connect with schools, parents, businesses, and local organisations to promote a culture of thinking, not just teaching facts.
The Vision
To create a generation of independent thinkers - children and adults who are confident, reflective, and capable of making better decisions in life, learning, and work.
What We Mean by “Critical Thinking”
When we say critical thinking, we don’t just mean logic or debates. We mean the full toolkit of thinking skills needed to thrive in a messy, confusing world.
It includes:
- ✅ Common sense – knowing when something feels off
- ✅ Judgement – weighing options and outcomes
- ✅ Emotional intelligence – reading people and managing yourself
- ✅ Resilience – staying calm and flexible when life goes wrong
- ✅ Self-awareness – knowing your own triggers and blind spots
- ✅ Reasoning – moving beyond black-and-white thinking
- ✅ Media literacy – spotting spin, bias, and emotional trickery
- ✅ Perspective-taking – seeing things through other people’s eyes
- ✅ Decision-making – choosing wisely under pressure
- ✅ Moral thinking – doing the right thing even when it’s hard
We don’t teach what to think. We teach how to think.
