Effective Date: 21/07/2025
Last Updated: 21/07/2025
Captain Thinking Ltd. (“Captain Thinking”, “we”, “us”, or “our”) uses cookies and similar technologies on www.captainthinking.com and www.captainthinking.co.uk (the “Website”). This Cookie Policy explains what cookies are, how we use them, and what choices you have.
Where cookies or similar technologies are not strictly necessary, we aim to use them only where you have given the relevant consent or where an applicable legal exception applies.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help websites recognise your device, remember preferences, maintain functionality, and in some cases analyse usage or support advertising and content delivery.
We may also use similar technologies such as pixels, tags, scripts, local storage, or other storage and access technologies where relevant. For simplicity, this policy refers to these collectively as “cookies”.
2. Types of Cookies We May Use
2.1 Essential Cookies
These cookies are necessary for the Website to function properly and to provide services you request. Without them, key functionality may not work correctly.
2.2 Analytics or Performance Cookies
These cookies help us understand how visitors use the Website, for example which pages are visited most often, how visitors navigate the site, or whether users encounter errors. This information helps us improve performance, usability and content.
2.3 Functional Cookies
These cookies help remember choices or preferences, such as settings or display options, so the Website can provide a more tailored experience.
2.4 Advertising or Targeting Cookies
Where used, these cookies may track browsing activity in order to provide relevant advertising or measure the effectiveness of advertising campaigns across websites or platforms.
3. How We Use Cookies
We may use cookies for the following purposes:
- To ensure the Website functions properly and securely
- To remember user preferences or settings
- To measure and improve Website performance and user experience
- To understand how visitors use the Website
- To support marketing or advertising activities where applicable and where appropriate consent has been provided
4. Essential and Non-Essential Cookies
Some cookies are essential to operate the Website or provide a service you have requested. These may not require consent where an applicable legal exception applies.
Other cookies, such as analytics, functional, or advertising cookies, may not be essential. Where required by law, we will only use those cookies if you have given consent or where another applicable exception applies.
5. Third Party Cookies and Services
We may use trusted third party services that place or access cookies or similar technologies on our Website. These may include providers of analytics, hosting, embedded content, performance monitoring, or advertising services.
Examples of third party services that may be used include:
- Analytics providers, such as Google Analytics or similar services
- Advertising or social media platforms, where used
- Other technical service providers supporting the operation and improvement of the Website
Third parties may process information collected through their cookies in accordance with their own privacy or cookie policies. Where relevant, we aim to provide sufficient information to help users understand the involvement of such third parties.
6. Cookie Consent
When you first visit the Website, you may be shown a cookie banner or settings tool that allows you to accept, reject, or manage certain non-essential cookies.
Where we rely on consent, non-essential cookies should not be activated until you make a positive choice to allow them. You can also withdraw or change your preferences later using the cookie settings tool where available, or through your browser settings.
7. Managing Cookies
You can control or delete cookies through your browser settings. Most browsers allow you to:
- See what cookies are stored
- Block some or all cookies
- Delete cookies already stored on your device
- Set preferences for future cookie handling
Please note that blocking or deleting certain cookies may affect the functionality or performance of the Website.
Guidance for popular browsers is usually available within the relevant browser help section, including for Chrome, Firefox, Safari, and Edge.
8. Analytics and Performance Tools
We may use analytics and related performance tools to understand website traffic, improve services, and diagnose technical issues. Where these tools rely on non-essential cookies or similar technologies, we aim to use them only with appropriate consent or where a valid legal exception applies.
9. Advertising and Social Media Technologies
Where applicable, we may use advertising or social media related technologies, such as pixels or tags, to measure campaign effectiveness, understand engagement, or deliver relevant content. These are generally non-essential and should only be used where appropriate consent has been obtained.
10. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in legal requirements, our practices, or the technologies we use. Any updated version will be posted on this page and the date above will be updated.
11. Contact Us
If you have any questions about this Cookie Policy or our use of cookies and similar technologies, please contact us at:
Captain Thinking Ltd.
Offices of ESDG
44 Royal Parade Mews
London
SE3 0TN
United Kingdom
Email: helpdesk@captainthinking.com
By continuing to use the Website, you acknowledge that you have read and understood this Cookie Policy. Where consent is required for certain cookies, your choices will be governed by the cookie banner or settings tool provided on the Website.